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Printed to order
Wear it like you mean it.
Every piece is printed after you order it. Nothing is warehoused, nothing is overstocked, and nothing gets marked down at the end of a season because there was never a pile of it to clear.
- 2-5 days to make
- Free US shipping
- Reprint if it arrives wrong
- Zero deadstock
The shortlist.
Shop all merch-
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The Standard
Nothing made in advance.
The same standard that governs everything under the Alpha name. Test all things, keep what is good, and put your name on nothing you would not wear yourself.
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01
Chosen blanks
The garment is picked before the graphic is. A print is only ever as good as the thing it is printed on, and a cheap blank is the one part of this nobody can fix afterwards.
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02
Made for you
Your order starts production the day it is placed. That is two to five business days before it ships, and it is the reason there is no clearance rack and no leftover boxes.
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03
Fixed if it is wrong
A misprint, a flaw, a piece damaged on the way to you: send a photo within thirty days and a replacement goes out. You do not pay for it and you do not ship the first one back.
The Pride
Get the drop before it drops.
New designs and restocks, sent when there is something worth sending. No filler, and nothing every week just to fill a slot.
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